Our Story

From the Start

I always knew I wanted to be an entrepreneur, but I didn’t know exactly what kind of business I would start. After high school, I went to college for fashion design and fell completely in love with it. I spent every day making patterns, sketching, and sewing. I fell into my little bubble of the fashion world and design. After two years in the design world of fashion, I decided to expand my knowledge and dive into the business side of fashion. I wanted to know it all—everything from marketing, finances, global trade, production, branding, to the psychology of it. After five years of learning about fashion, I spent my last semester in Italy to top off my college career, and oh boy, did I fall in love. The fashion, the production, the ‘slow fashion’—it changed my entire perspective on the industry. I knew that this was what I had been looking for throughout my time in college, trying to figure out what I truly valued. This new point of view was finally the start of my career. One year later, Jules Street Boutique came to be.

 

The Vision

Since I studied fashion in Italy, Los Angeles, and Colorado, each place has influenced my style, values, and the impact I want to make in the fashion industry. With my roots in a casual surf town style, mixed with my love for the classy, effortless European style, Jules Street Boutique was created. The result is a unique collection of timeless, effortless, and everyday style. Happy shopping!

My goal is to continue keeping my collections small while searching for brands that share the same beliefs and vision as I do. With almost all the brands I carry being woman-owned, I also prioritize sustainable practices—whether that means minimizing over-production, using eco-friendly materials, eco-friendly packaging, ensuring ethical working conditions, supporting charities, or supporting smaller businesses. This is something that remains one of my biggest priorities in my business and something I will keep working on throughout my career.

 

Meet The Team! 

A warm welcome from the Jules Street Boutique team! This team has been here since the very start, and I know for a fact they’ll be here till the end (they don’t really have a choice). They’ve helped me with everything—from being at all of our pop-ups, to the photoshoots, the website, and everything in between. I couldn’t have started or continued to grow without these two, and I am forever thankful for their support.

 

 

While we’re still in our first years of business, there’s so much room to grow. Thank you to each and every one of you who has supported me on this journey. I couldn’t do it without your love and support.

 

Love, 

Jules