We're Poppin' Up

We're so excited to be all around Santa Cruz this summer! Find us on West Cliff, in Midtown, & in Pleasure Point - we can't wait to see you!

Our Story

Hi ladies! I started Jules Street Boutique out of my parents 800 square foot beach house in the little surf town of Santa Cruz, California. Over the past five years, I’ve studied fashion in Italy, Los Angeles, and Colorado, where each place has influenced my style, values, and the impact I want to make in the fashion industry. With my roots of a casual surf town style, mixed with my love of the classy, effortless European style, Jules Street Boutique was created.  The result is a unique collection of timeless pieces that will remain a staple in your everyday wardrobe. Casual, effortless, and classic mixed in one. Happy shopping!