It's all in the details.

Comfort and style go hand-and-hand this season. We’re bringing you the pieces you need to be stylish for fall without the cost of feeling cozy.  

This collection is inspired by effortless silhouettes with a focus on soft & luxurious fabrics.

Shop New Arrivals

Classic pieces for the everyday woman.

We love the classics. We’re on a continuous journey to source high-quality classic pieces that will remain a staple in your wardrobe.  Made to last, these are the pieces you can always grab when you're needing an everyday outfit or to dress up for a night out. See what’s new! 

Shop Now

Our Story

Hi ladies! I started Jules Street Boutique out of my parents 800 square foot beach house in the little surf town of Santa Cruz, California. Over the past five years, I’ve studied fashion in Italy, Los Angeles, and Colorado, where each place has influenced my style, values, and the impact I want to make in the fashion industry. With my roots of a casual surf town style, mixed with my love of the classy, effortless European style, Jules Street Boutique was created.  The result is a unique collection of timeless pieces that will remain a staple in your everyday wardrobe. Casual, effortless, and classic mixed in one. Happy shopping!